Virtual reality and the monetisation of immersive content

Track session

Virtual reality and the monetisation of immersive content

16:50 - 17:40 | Tuesday 27 June
| Track room 1 | Next Gen Retail & Commerce

Virtual reality (VR) has emerged as the world’s most engaging new medium and a powerful tool for creating immersive, emotional experiences that inspire action among audiences. A select few companies are harnessing that power to provide solutions for the monetisation of immersive content. The projected impact on global commerce is immense, but how, when, and which brands will be among the first to leverage these powerful experiences and start monetising immersive content? Do not miss this interactive panel, in which VR thought-leaders who are pioneering the tech, tools, and trades of VR commerce will share their insights on this revolutionary technology.

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