Caroline Rolfe

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Caroline Rolfe
Global Director of Digital, ghd

Caroline joined ghd in September 2014 to spearhead the British brands digital evolution and drive the eCommerce sales and digital presence in their global markets. She specialises in digital strategy, eCommerce excellence, digital infrastructure and social business strategy. Her background is with a variety of retail favourites including Belstaff, Links of London and the Arcadia group. She got her 'eCommerce stripes’ at Estee Lauder Companies where she spent over 8 years establishing eCommerce within their core brands including launching clinique.co.uk. She is also an active speaker in the eCommerce industry on a range of subjects, a guest speaker on the IDM digital courses, and also a member of the IDM's Digital Council. Outside of the day job Caroline is Co-owner and commercial director of runninginheels.com which is a womens' lifestyle content website in the UK.

Speaking History

Speaker at Money20/20 Europe 2016

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