Claire Maslen

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Claire Maslen
Senior Manager, Financial Services, O2

With over 20 years’ experience at the forefront of the telecoms industry, Claire has developed a thought leadership position on m-commerce and identity, and is a subject matter expert on NFC. Working with mobile operators, regulators & policy makers, banks, payment networks and Fintech companies, Claire is passionate about fostering collaboration to deliver innovative mobile consumer experiences.

Claire was responsible for defining the product and technology strategy for NFC within O2, and led Telefonica’s entry into the market of Near Field Communications. She launched and managed the successful O2 Wallet NFC trial in London, and was the creator and advocate of O2’s contactless vision. As Telefonica continued to invest in the development of commerce and contactless, Claire's focus turned to driving the thought leadership of the O2 Money team throughout the wider ecosystem to create demand for these new and exciting services.

Prior to O2, Claire worked at Cisco Systems where she ran EMEA Business Operations.

At the GSMA, Claire is responsible for market development, and as such is a regular speaker and contributor at major industry conferences and events including: Money 2020, Transport Ticketing, Contactless Intelligence, PayExpo, NFCP Summit, Cartes, HCE Summit, Silicon Trust Mobile ID, Mobile Monday, Open Mobile Media Banking and Payments, Banking Technology, Mobile World Congress, MobeyDay, and the GSMA 360 series of events.

As a key media spokesperson for NFC and mobile commerce throughout her career, Claire regularly collaborates with journalists and analysts in both trade and consumer PR – key media pieces include: front page Evening Standard, Essential Retail, Banking Technology, Mobile Magazine, NFC Times and The Drum.

Claire has been recognised in the industry with various awards including: PC Pro Top Ten Women in Tech 2011, Mobile Magazine Power 50, Mobile Awards Key Influencer 2009. She is passionate about GSMA’s Connected Women Initiative, and she created the ‘Women in Technology’ programme at O2. Claire lobbies regularly with central government leading to policy and legislation improvement for mobile commerce.

To find out more about the GSMA’s Digital Commerce Programme, please visit or follow the GSMA on:


Contact Claire directly:
+44 (0) 7917046596

Speaking History

Speaker at Money20/20 Europe 2016

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