Lilach Bar-David is the CEO of Pepper. Lilach started her career in finance, moving to technology and then business development and innovation. Before the creation of Pepper, Lilach was part of the “Leumi Card” senior executive management, in charge of strategy and business development, mainly focusing on digital innovation. Lilach has a B.A. in Finance and Economics and an MBA in Business Management and Information Technology, both from Tel-Aviv University.