Tamar Yassur serves as First Executive VP and Head of the Digital Banking Division at Bank Leumi, alongside Chairperson of the Board of Leumi Card. Prior to that she served in various senior rolls in the Leumi Group, including Head of the Retail Banking Division, CEO of Leumi Card and Head of the Marketing Division.
Tamar set up Leumi's Digital Banking Division in early 2016 with the aim of leading and implementing the most advanced digital innovation across all business lines of the Leumi Group. Tamar is responsible for PEPPER, Bank Leumi's mobile-only challenger bank (to be launched in early 2017), alongside Leumi's Marketing Department, Innovation & Digital Department and Big Data Department.
Tamar holds a BA in Business Management and an MBA from the Hebrew University of Jerusalem.